OLX – ओएलएक्स
It is a very popular online marketplace in recent times for selling and buying used goods. OLX – ओएलएक्स full form is On-Line eXchange.
Headquarter is available in Amsterdam, and the owner is a South African media group. The name of this group is Naspers. Now it is available in 45 countries, and this one is also the largest marketplace in Ukraine, Brazil, India, Poland, Bulgaria, and Portugal. Naspers acquired the majority of this company. In the year 2014, it had 95% of this company. You can get more information about this company from OLX Wikipedia.
Alec Oxenford and Fabrice Grind founded the company in the year 2006.
The OLX CEO
Naspers has declared Amarjit Singh Batra as CEO joined on December in 2008.
In the website, you may buy and also sell goods like furniture, electronic gadgets, cars, household goods, as well as bikes. This company came into existence as the alternative of Craiglist. It earned 11 billion page views. This site has 200 million active users who visit this site per month. These users make 8.5 million transactions each month. In the year 2006, a classifieds site, Mundoanuncio.com came to target the Hispanic market. In 2007, they invested in a classifieds site from China, Edeng.cn. Gradually, in 2008 they made a partnership with Friendster which was from the Philippines.
In the same year, they invested in “Web 2.0”. They concentrated on Ajax-based editors, widgets related to social networking, mobile versions and also interactive maps. The company made a partnership with a social network, named Hi5. That time it had a user base of 60 million. Hi5 evaluated some new features of OLX like displaying and also sharing different ads with friends. They also focused on OLX enabled videos, images and different mobile features. It was available in 90 countries in 39 different languages. In the year 2010, Naspers owned the major portion of the company. In the year 2014, in an interview, Alec Oxenford told that they adopted a “Martian approach” to expand their services internationally. They were mainly interested in India as it was one of the largest markets in the world, even bigger than the United States.
In some countries like Hungary, Bulgaria, Poland, Thailand, Philippines, Belarus, Romania, Ukraine, Kazakhstan, Indonesia Naspers contracted their classified operations as well as branded as OLX. They have invested a generous amount of money to give advertisements on television. Oxenford added that TV and internet adopting has made it easy to get more traffic. He also stated that OLX did an excellent job. Just because of the website people started recognizing their services. Now It has been operating in this country successfully, and it has become one of the big names in this buying and selling market.
Website: On-Line eXchange