Souled Store

The online fashion market growing in many folds and it is expected by 2020 to cross $30 billion. Today, there are tons of companies emerging to cater the growing demands and e-commerce stores such as Amazon or Flipkart require a great online presence. Get info on Souled Store from here.

There are many newcomers in this field and Vedang Patel is one of them the executive director and co-founder of the Souled Store. Vedang Patel completed his graduation from Sardar Patel Engineering College his mechanical engineering and as an automobile enthusiast revolved in making cars. He also worked for two years as a financial analyst and met two more The Souled Store founders. Vedang cleared CAT, secured IIMs admission calls and felt things becoming monotonous and initiate with his entrepreneurial journey.

The SouledStore sells insane merchandise. It is an e-commerce website that focuses on themes such as TV shows, pop culture, sports, music, superheroes, etc. They create all prints and stunning designs and this found right from the t-shirts to backpacks, phone covers to boxers.

The Souled Store

The products here specifically designed to spread happiness, reaching your ‘soul’. Vedang Patel, the main founder of Souled Store liked pop culture and star wars and liked their fan official merchandise availability. These were available as fake or at an exorbitant price. These expensive as it had different watermarks, prints, and shipping to India.

Thus, Vedang and his co-founders came up with souled store business plan. They sold the licensed merchandise at cheaper rates in India. This idea took time, a few months to pick up. They pooled around Rs. 25 k and got a website service company, an e-commerce basic website and sold in the first week around 100 t-shirts. The souled store review and responses from our customers assisted in sealing the idea. As the next step to The Souled Store, the three founders pooled for the company Rs. 175K each and for the daily expenses Rs. 25K. This was the money saved and they initiated from a friends office, a cabin that had a room, a cupboard to stack out t-shirt lots. The trio did everything right from t-shirts designing to taking customers calls.

Taking with the business

The first lot of 100 t-shirts sold by The Souled Store was mostly to their family members and friends and this slowed in the next week when 5 to 10 t-shirts sold. Then, they tried to get visibility through Instagram, FB, and Google. Thereby improving SEO by posting contents on trending topics so that audiences related.  With products being on trend, the conversion started coming in.

website: thesouledstore
Contact Number: 022-39653110
Store Timings: From Monday to Friday @ 10AM to 5PM

Address Info:

Door No: 23/24,
Tantia Jogani Industrial Premises, 
J. R. Boricha Marg,
Opposite to Lodha Excelus, 
Mumbai – 400011